CAROLINA ONE REAL ESTATE
STRATEGY DEVELOPEMENT
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To amplify Carolina One’s market presence and highlight their industry expertise with a cohesive brand identity.
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The Group, led by Christopher Smith, focuses on luxury real estate for high-profile clients. Chris came to Kispar seeking an elevated brand identity that would communicate the group’s unique expertise and resonate with their sophisticated clientele.
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The strategy involved a close collaboration with Chris, merging his valuable input with our creative expertise to establish a unique visual identity and comprehensive branding strategy for Carolina One.
EXECUTION
Key elements of our approach included-
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Developing a contemporary visual identity that resonates with Chris's personal style and demonstrates his deep industry knowledge.
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Incorporating visually captivating design elements to enhance the overall browsing experience and create a sense of luxury.
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Curating engaging and shareable social media content to expand the reach and exposure of Carolina One's brand.
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Creating compelling blog content that showcases the company's expertise and establishes them as a trusted authority in the luxury real estate market.
RESULTS
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130% Increase in website traffic
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510% Increase in organic traffic
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4.5 Pages visited per session
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38% Decrease in bounce rate
We also sold their 2-acre luxury property on folly beach with water on two sides, through a Facebook creative.
SOTHEBY'S INTERNATIONAL REALTY
STRATEGY DEVELOPEMENT
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Kispar partnered with Danielle Claroni, an esteemed real estate agent from Sotheby's International Realty, to enhance her online visibility and target the Greenwich neighborhood.
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Danielle's passion for Greenwich and extensive knowledge of the local real estate market, combined with her desire to leverage advanced real estate tools, provided the perfect foundation for their collaboration.
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The primary objective was to elevate Danielle Claroni's digital presence and optimize her website's performance through a comprehensive SEO strategy focused on the Greenwich market.
EXECUTION
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Our Team implemented the Growth plan, tailored specifically to Danielle Claroni's needs. This neighborhood-centric SEO strategy placed a special emphasis on Editorial SEO, incorporating the following elements:
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Comprehensive blog posts: Engaging and informative blog posts were created to boost non-branded keyword rankings and drive organic traffic growth.
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Showcasing local knowledge: Detailed neighborhood articles and data were crafted to highlight Danielle's expertise in the Greenwich real estate market, effectively showcasing her local knowledge.
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Monthly website improvements: Kispar Ventures' seasoned SEO specialists ensured regular enhancements to Danielle's website, optimizing its performance and user experience.
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Building authority and credibility: By implementing effective backlink strategies, Danielle's website gained increased authority and credibility within the real estate industry.
RESULTS
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The Growth Strategy delivered outstanding outcomes for Danielle Claroni, proving to be highly effective for targeted growth within a specific neighborhood like Greenwich. Some notable achievements include:
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Improved search rankings: Danielle's website achieved rankings in the top 20 positions for key search phrases such as "Greenwich real estate agents," further enhancing her visibility and online presence.
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Increased visibility and engagement: Within just three months, Danielle experienced a remarkable 33% increase in website visibility and a 52% increase in clicks, indicating heightened user engagement.
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Enhanced website traffic: Each quarter saw a substantial increase in website visits, with a notable 25% rise, accompanied by a 41% increase in the number of unique users.
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Improved average ranking: Since implementing the Growth+ plan, Danielle Claroni's website witnessed an impressive 23% improvement in its average ranking, further solidifying its online performance.
Danielle Claroni
The results we achieved together have far exceeded my expectations, and I am truly thankful for your expertise and dedication.
The neighborhood-centric SEO strategy, with a focus on Editorial SEO, has proven to be highly effective in showcasing my expertise in the real estate market and driving organic traffic growth.
The comprehensive blog posts created have not only been engaging and informative but have also significantly boosted non-branded keyword rankings, attracting a broader audience to my website. The team's attention to detail in crafting detailed neighborhood articles and incorporating local knowledge has been remarkable, truly highlighting my expertise and establishing credibility in the Greenwich real estate market.
CENTURY REAL ESTATE
STRATEGY DEVELOPEMENT
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With limited historical data available, Kispar Venture seized the opportunity to employ industry best practices and devise a winning strategy for Century Real Estate's Facebook Ads.
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We decided to leverage the messenger objective, utilizing chatbots to engage with potential prospects immediately, creating instant appointment booking possible.
EXECUTION
Recognizing the effectiveness of video content on Facebook Ads, Kispar Venture chose to include captivating videos exclusively within their ad campaign.
To diversify our approach, we also incorporated clickable links within the ads, allowing us to engage two different types of audiences.
The hook for attracting prospects was a compelling offer: a free list of homes in the desired region.
To prioritize lead quality, we strategically designed the chatbot flow to first ask qualifying questions before requesting contact information.
This approach minimized time wastage for unqualified leads and ensured that all contact information collected for Century Real Estate was highly qualified.
Additional screening questions were included to further filter out low-quality leads and maximize the quality of acquired leads.
RESULTS
To reach a wide audience, Kispar Venture designed an ad that cut through the noise, capturing the attention of the right prospects.
The incorporation of qualifying questions within the chatbot ensured that lower-quality leads were filtered out. While the qualification process naturally reduced lead volume, this was not a significant concern for Century Real Estate, as their primary focus was on acquiring qualified leads rather than sheer quantity.
Over a span of just six days, the campaign yielded an impressive total of 112 leads, surpassing expectations for a new landing page and ad account. Among these leads, eight individuals not only qualified but also provided to be the ICPs that Century Real Estate sought, further enhancing the campaign's success and delivering tangible deals.
One of the standout achievements of Kispar Venture's campaign was the remarkable 84% drop in the cost per lead. Through the strategic implementation of chatbot technology, meticulous testing, and optimization, Kispar Venture achieved an exceptional level of cost efficiency too.
TESTIMONIALS
What our 100% satisfied clients say about us.
KISPAR SUGGESTED US A SYSTEM WHERE, THE FIRST 4 MONTHS, WE RECEIVED MANY LEADS WITH INTENT AND WE FIGURED OUT OUR IDEAL CUSTOMER PROFILE. WE THEN HAD 12 SUCCESSFUL LISTINGS IN THE LAST 2 MONTHS. MANY OF THE LEADS THAT WE HAVE BEEN NURTURING FROM LAST YEAR ARE GOING TO BE LISTING OVER THE NEXT FEW MONTHS SO THESE NUMBERS SHOULD INCREASE DRAMATICALLY.
-MANI CHHABRA
DIRECTOR, CENTURY REAL ESTATE
I JUST WANT TO SAY A COUPLE OF WORDS ABOUT SPANDAN AND KISPAR TEAM. I HAVE BEEN WITH LINKED WITH KISPAR FOR ALMOST 8 MONTHS NOW. I HAVE RECEIVED OVER 200 LEADS AND HAVE CLOSED 3 TRANSACTIONS. IT HAS HELPED MY BUSINESS A LOT SINCE EVERY TIME I RECEIVE A LEAD I GET BUSY WITH CONVERTING IT. YOU JUST HAVE TO BE ON TOP OF EACH LEAD AND CONVERT. ONCE I CLOSED MY 1ST DEAL IT COVERED THE COSTS THAT KISPAR WAS CHARGING ME FOR 6 MONTHS. I'M REALLY HAPPY I GOT IN CONTACT WITH SPANDAN AND HAVE RECOMMENDED IT TO OTHER AGENTS INCLUDING MY COLLEAGUES.
- NITESH B.
COO'S OFFICE AT PROVIDENT HOUSING
SINCE PARTNERING WITH KISPAR VENTURE, WE HAVE WITNESSED A REMARKABLE 67% INCREASE IN CLOSED SALES, A TESTAMENT TO THEIR STRATEGIC APPROACH AND ABILITY TO GENERATE HIGH-QUALITY LEADS.FURTHERMORE, KISPAR VENTURE'S EFFORTS HAVE RESULTED IN A SIGNIFICANT 43% INCREASE IN WEBSITE VISITORS WITHIN A SPAN OF JUST 12 MONTHS. THEIR COMPREHENSIVE UNDERSTANDING OF SEARCH ENGINE OPTIMIZATION (SEO) HAS PROPELLED OUR BROKERAGE TO ACHIEVE AN IMPRESSIVE 30 PAGE 1 RANKINGS ON GOOGLE.
-JAMESON GRAY
GRAY | ST. ONGE REAL ESTATE GROUP
